Our Story
We've Been Doing This for 30 Years. We're Not Done Yet.
AllTruck Sales Inc. was built on a simple idea: take care of your customers and they'll take care of you. Three decades later, that's still how we do business.
Where We Started
One Handshake at a Time.
Stephen Johnson started in this industry at the retail level — learning the equipment, learning the market, and learning what it actually takes to make a deal work for everyone involved. After years of working his way up through management, he founded AllTruck Sales Inc. in 2003.
For most of that time, AllTruck has operated almost entirely on referral. No website. No ad spend. Just a reputation built one transaction at a time, with customers who started small and grew alongside the business — some of them still calling today.
That's not an accident. It's a reflection of how Stephen has always approached this work: if you do right by your customers, word gets around.
What We Believe
The Job Is Bigger Than the Transaction.
This industry is volatile. Equipment values swing. Freight markets shift. Liquidity gets tight fast. The companies that survive — and thrive — are the ones that have a trusted partner on the equipment side who can move when they need to move.
We believe our job isn't just to buy or sell trucks. It's to help transportation companies make smart decisions about their equipment at every stage of their business.
✓ Giving you an honest valuation — even when the market isn't where you want it to be
✓ Honoring an offer when the market moves in our favor before the deal closes
✓ Picking up the phone — every time
The market moves fast
What Happens When You Call.
We've done this long enough to know that most people aren't sure what to expect from the first conversation. Here's exactly how it goes.
Tell Us What's Going On
There's no script and no pitch deck waiting for you. You tell us about your situation — what you're looking to buy, sell, or understand about your fleet's value — and we listen. We'll ask the right questions. That's what 30 years gets you.
We Give You a Straight Answer
Based on what you share, we'll give you an honest read on what's possible and what the market looks like right now. If we think the timing is off, we'll say so. If we think you're in a strong position, we'll say that too. No spin. No pressure.
We Agree on Value and Terms
If it makes sense to move forward, we'll align on a number and the terms of the transaction. For selling situations, we typically coordinate a third-party inspection at this stage to verify condition before anything is finalized. No surprises before closing — and none after.
We Close — Fast
Once terms are set and due diligence is complete, we move. Funds are wired directly — to you, to your lender, or both simultaneously if there's a payoff involved. We've structured deals across multiple lenders and complicated equity situations. Whatever yours looks like, we've seen something like it before.
We Stay in Touch
The transaction isn't the finish line for us. Some of our best customers have been calling us for decades — through growth cycles, down markets, and everything in between. That's the kind of business we're trying to build, one deal at a time.
Ready to Take the First Step?
Who You'll Talk To
The AllTruck Team
A small team. Deep experience. Everyone here is focused on one thing — making your deal happen the right way.
Stephen Johnson
Stephen has spent 30 years in the commercial trucking industry — starting on the retail floor and working his way through management before founding AllTruck Sales in 2003. He's closed deals across every freight cycle this industry has seen, negotiated with national lenders, and built a business that has run almost entirely on referral for over two decades. When you call AllTruck, there's a good chance you're talking to Stephen.
Sherry Emily
Emery Johnson
Kim Johnson
Want to Know More Before You Call?
Head over to the Why AllTruck page for a closer look at what sets us apart — or skip straight to the conversation. Either way, we're easy to reach and easier to talk to.